Long codes are nothing but a 10 Digit Virtual Mobile Number (sometimes also called as SMS Virtual Number) to which a user can send a text message to interact with applications and get the desired response. Typical services that can be deployed using a virtual mobile number can be a Request-Response application, Information-on-Demand, Activation of service, etc.
Long codes are very useful for sms marketing, in this digital era to get quick response and replying the clients in real time is very important and, with the help of long codes customers can use this service round the clock (24×7). You may send reply as per generated queries. SMS Virtual numbers are perfectly suitable for closed group target audience (Closed Group Information System) like Existing Customers, Employees, Vendors/Dealers, Sales Force, Service Engineers, etc. who can regularly use the 2-way SMS Application on SMS Long code and Fetch/Provide the desired information.
- Long code services are best suited for a closed-circle messaging where business organizations do not want their customers and employees to pay a premium for outgoing SMS.
- Used by organizations who want their sales force to send them critical information or for receiving queries/responses from the existing customers over SMS.